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Sunday, March 21, 2010

Search Engine Optimization Bible



SEO is about the on-page and off-page design strategies you can use to improve your search engine ranking. This usually means tweaking your web site, using design elements and content. 
In SEO, stepping out alone is usually rewarded with better traffic results. Everyone is doing the same thing. You should do the same thing in a different way. And that’s where the Search Engine Optimization Bible comes in. 
This book will show you the best practices for search engine optimization and provide insight into the theory behind the strategies that you’ll learn. These strategies are tested. They work. Follow the best practices of search engine optimization but do it creatively. Try something different. 
So, use the information to improve your search engine ranking. Use it to improve the traffic to your web site. That customer audience is always first. Remember this as you market, keep the audience as your focus. 
Two types of people will get the most out of the Search Engine Optimization Bible— people who are interested in being their own SEO consultants andpeople who just want to know how SEO works. 
Remember that implementing SEO is an ongoing process. The effort you put into it will pay off in terms of the traffic increases to your site. And even better than the traffic increases is the improved conversion rate you should experience. It’s not easy to achieve, but if you work at it, you can expect to see major improvements over time.


Contents at a Glance
1.     Part I: Understanding SEO
o    Search Engine Basics
o    Creating an SEO Plan
2.     Part II: SEO Strategies
o    Building Your Site for SEO
o    Keywords and Your Web Site
o    Pay-per-Click and SEO
o    Maximizing Pay-per-Click Strategies
o    Increasing Keyword Success
o    Understanding and Using Behavioral Targeting
o    Managing Keyword and PPC Campaigns
o    Keyword Tools and Services
o    Tagging Your Web Site
o    The Content Piece of the Puzzle
o    Understanding the Role of Links and Linking
3.     Part III: Optimizing Search Strategies
o    Adding Your Site to Directories
o    Pay-for-Inclusion Services
o    Robots, Spiders, and Crawlers
o    The Truth About SEO Spam
o    Adding Social-Media Optimization
o    Automated Optimization
4.     Maintaining SEO
o    SEO Beyond the Launch
o    Analyzing Success
5.     Appendices
o    Optimization for Major Search Engines
o  Optimization for Google
o  Understanding Google PageRank
o  Optimization for MSN
o  Optimization for Yahoo!
o  The Yahoo! Search Crawler
o    Industry Interviews
o    SEO Software, Tools, and Resources
o    Worksheets
o  SEO Plan
o SEO Checklist
o  Current State
o  Keyword Research
o  Web-Site Design
o  Write Clean Code
o  Make Use of Tags and Attributes
o  SEO-Approved Content
o  Manual Submissions
o  Linking Strategies
o  Conversions
o  Keyword Worksheet
o  PPC Keyword Worksheet
o  Keyword Checklist
o  Keyword Performances Worksheet
o  A/B Testing Worksheet
o  PPC Competition Worksheet
o Link-Tracking Worksheet
o  Rank-Tracking Worksheet

4 comments:

Michigan SEO on March 21, 2010 at 6:47 PM said...

Thanks for sharing this ebook. This book is pretty typical SEO book on the whole, same old advice...meta tags, content keywords, linking in and out and all that.

Verified SEO on March 27, 2010 at 8:02 AM said...

This book is great if you have no knowledge, like me. So, it was very helpful and really opened my eyes to this world called SEO.

Herborium HBRM Stock Pick  on March 30, 2010 at 12:17 PM said...

This book should be titled "SEM Overview with some SEO sprinkled in". How is this?

Affiliate Marketing on April 24, 2010 at 2:01 PM said...

Very good eBook. I bought this book from Amazon. Now I feel bad as it is available here for free. Please post more eBooks in your site. I bookmarked your site. Thanks a lot Robin Hood Softwares!!! :X

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